Pricing Controls for Esports Stores and Gaming Teams
Take full control over how your products are priced with storewide logic, product-level overrides, and automated tools that scale with your goals. Whether you're aiming for zero-margin outfitting or high-margin fundraising, Exclaim.gg gives you flexible pricing options to fit your strategy.
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What Are Pricing Controls?
Pricing Controls let you determine exactly how your merch is priced—at the store level or per product. Whether you're raising funds or maximizing conversions, Exclaim.gg gives you the flexibility to set your own pricing strategy above your base cost. This base cost is influenced by your account discount tier and viewable at any time in your account dashboard.
You can set a global pricing rule for the entire store, then override individual products when needed.
How Pricing Controls Work
Store owners can choose from a set of pricing logic modes that determine how much above their cost items will be sold for. These settings can be applied storewide or overridden on a per-product basis.
Store Default Pricing Modes
- Lowest Price Possible: Match your exact base cost. (Good for outfitting your team.)
- Always Use MSRP: Maintain Exclaim’s default retail pricing.
- Dollar Upcharge Over MSRP: Add a flat markup to Exclaim’s retail baseline.
- Percentage Upcharge Over MSRP: Add a % markup to MSRP.
- Dollar Upcharge Over Your Cost: Add a flat amount above your discounted cost.
- Percentage Upcharge Over Your Cost: Scale prices based on your margin needs.
Price Rounding Options
- Round to the nearest $.99
- Round to the nearest whole dollar
Editable Pricing Table
To give you full control, every product in your store is listed in a pricing table where you can edit prices directly. You’ll see:
- Your base Cost (which includes account-level discounts)
- Your current Price and ability to change it
- Your projected Profit and Commission per product
Whether you're managing a few items or hundreds, this interface ensures you can monitor and fine-tune your margins with ease.
Overrides set at the product level will ignore your store's default logic, allowing you to push promotions, adjust specific margins, or accommodate specialty designs.
Benefits of Pricing Controls
- Maximize Profit or Minimize Cost: Set pricing strategies that fit your goals—whether outfitting a team or fundraising.
- Automated Markups: Save time by letting logic handle your margins.
- Override at Any Time: Push sale pricing or increase a single product’s price without affecting the rest.
- Bulk-Friendly: Quickly adjust prices across large catalogs from a single view.
- Transparent Margins: View profit and commissions side-by-side while setting pricing.
Use Cases for Pricing Control
Fundraising Stores
Set percentage-based markups over your cost to maximize earnings while keeping pricing fair for your audience.
Outfitting Teams at Cost
Use "Lowest Price Possible" mode to offer uniforms or gear to players without generating profit.
Running Limited-Time Sales
Override a few products to run promotional pricing without disrupting your store’s pricing strategy.
Creator Stores with Tiered Items
Creators selling both essentials and premium gear can mix automated pricing with per-product tweaks to fine-tune perception and profit.
Why Choose Exclaim.gg
Most platforms limit how you price or profit—we don’t. Pricing Controls are just one part of Exclaim’s MerchCraft system, built for autonomy, not templates. Set your prices, your margins, and your strategy without platform bottlenecks.
Whether you're running one store or dozens, Exclaim gives you unmatched visibility and flexibility without overwhelming complexity.