Promo Codes

Create and manage promotional discounts for your esports store, including expiration dates, product eligibility, redemption limits, and sales tracking.

What Is Promo Code Management?

Promo Code Management allows store owners to create and manage promotional discounts for their online stores. Each store maintains its own promo codes, allowing you to offer discounts without changing the regular selling prices of your products or affecting other storefronts.

Codes can be configured with percentage discounts, expiration dates, product restrictions, and redemption limits. The system also protects your base product costs by preventing promo code discounts from reducing selling prices below those costs.

How Promo Code Management Works

Use your store's promo code management tools to configure the rules for each promotion.

  1. Set the Discount: Choose a percentage discount within the available margin for your products.
  2. Choose an Expiration Date: Specify when the promotion should stop being available.
  3. Set Redemption Limits: Restrict the total number of uses and the number of redemptions allowed per customer.
  4. Define Product Eligibility: Include or exclude individual products to control which items qualify for the discount.
  5. Share Your Code: Distribute the promotional code to your intended audience for use on eligible purchases.
  6. Monitor Results: Review redemption activity and sales associated with the promotion.

Store Pricing and Discount Protection

Promo codes operate within the pricing established for the individual store. The maximum available discount is limited by the margin between the product's selling price and its base cost.

Even if a larger percentage discount is configured, the system prevents the promotional price from falling below the product's base cost.

Each store's promo codes are managed independently. A promotion created for one store does not automatically apply to other stores or change their pricing.

For information about setting regular product prices and storewide markups, see Pricing Controls.

Common Uses for Promo Codes

Store Launch Promotions

Offer a limited-time discount when opening a new store to encourage initial purchases.

Esports Community Discounts

Share promotional codes with players, fans, stream viewers, or members of your esports community.

Product-Specific Promotions

Include or exclude selected products to run discounts on particular merchandise without changing prices across your entire store.

Seasonal and Event Promotions

Use expiration dates and redemption limits for holiday sales, tournaments, special events, or other time-limited campaigns.

Tracking Promotional Performance

Promo Code Management provides visibility into redemption activity and the total sales associated with each code. Use these results to evaluate which promotions are being used and how they contribute to store sales.

For broader information about store orders, product performance, commissions, and earnings, explore Store Reports.

Promo codes provide customer discounts. Referral attribution and Ambassador commissions are separate features, so distributing a promotional code does not automatically establish an Ambassador referral.