Store Reports

Track store sales, product performance, commissions, and payouts with Store Reports. Filter activity, review earnings, and export order data from one dashboard.

What Are Store Reports?

Store Reports provide access to sales activity, product performance, commissions, and payout information through your store management dashboard. You can review individual orders, evaluate merchandise sales, monitor earnings, and examine performance over different reporting periods.

Reports include sortable tables, visual summaries, and filtering options that help you understand how your store is performing. If you manage multiple storefronts, you can also review and compare their activity without maintaining separate reporting systems.

What Can You Track with Store Reports?

The reporting dashboard provides several views of your store's activity.

  • Sales Orders: Review order totals, statuses, creation dates, and shipment dates to monitor purchasing activity.
  • Product-Level Sales: See how individual products perform, including sales activity across selected reporting periods.
  • Commissions and Earnings: Review earnings associated with merchandise sales, including order-level and product-level information.
  • Payouts and Balances: Monitor available earnings, issued payouts, and remaining balances.

These reports allow you to examine individual transactions or review overall store performance, depending on the information you need.

Filtering and Exporting Reports

Store Reports allow you to narrow the information displayed and export data for further review.

  • Date Range: Review activity during a selected period, such as a recent campaign, quarter, or rolling year.
  • Products: Focus on individual products to evaluate their sales performance.
  • Stores: Filter activity by storefront when managing multiple stores under the same account.
  • Sorting: Organize available report data to examine specific orders, products, or performance measures.
  • Exports: Export reporting data and order summaries for recordkeeping, reconciliation, or analysis outside the platform.

For organizations operating several storefronts, Multi-Store Management provides the corresponding tools for managing each store's products, branding, pricing, and settings.

Understanding Sales, Earnings, and Payouts

Store Reports includes different financial figures that represent separate aspects of your merchandise activity.

Sales

Sales figures represent merchandise purchases made through your store. They help you understand purchasing volume and product performance but should not be confused with the amount you earn from those sales.

Commissions and Earnings

Store earnings are determined by the applicable product costs, selling prices, and commission arrangements. Reports allow you to review earnings associated with qualifying transactions.

Use Pricing Controls to manage the underlying retail prices and margins for products sold through your store.

Payouts

Payout information helps you distinguish available earnings from amounts that have already been redeemed or issued. Review your balances and payout history when reconciling store activity.

For information about redeeming earnings through checkout credits, digital gift cards, PayPal, or mailed checks, see Payouts.

Using Store Reports to Manage Your Store

Monitoring Sales Activity

Review incoming orders, transaction totals, and order statuses to understand current store activity and track merchandise purchases.

Identifying Popular Products

Compare product-level sales to identify frequently purchased merchandise. Use this information when planning new listings, adjusting product selections, or preparing seasonal collections.

Evaluating Promotions and Campaigns

Compare sales activity across reporting periods to evaluate merchandise launches, fundraising campaigns, and seasonal promotions. Review changes in sales volume and earnings when considering future pricing or promotional strategies.

Comparing Multiple Stores

Use store filters to review results for separate teams, departments, events, or campaigns and compare their merchandise performance.

Reconciling Earnings

Review commissions, available balances, and payout history when preparing financial summaries or reconciling merchandise revenue with your organization's records.