How to set up your online store

Create Your Store

Open your account dashboard and create a new store. Your store provides a dedicated storefront where customers can browse and purchase your custom products.

Once created, you can configure its identity, appearance, products, pricing, and visibility through the store management tools.

Choose Your Store Name and URL

Choose a recognizable name that represents your esports team or organization. This name helps customers identify your storefront.

Assign a short, readable URL that is easy to remember and share. Your store URL serves as the direct destination for customers visiting your storefront.

For best results, keep the URL concise, use recognizable wording, and avoid unnecessary characters.

Configure Store Branding and Settings

Use your store settings to customize the storefront's appearance and determine how it will be used.

• Store Banner: Add a banner that represents your organization and introduces the store to visitors.
• Store Type: Select the appropriate store configuration for your purpose, such as fundraising, outfitting, or community merchandise.
• Visibility: Choose whether your store should be publicly accessible or unlisted.
• Management Access: Configure which authorized team members can manage store settings and products.

These settings establish your store's identity and accessibility. You can return to your store settings to make adjustments as your needs change.

Add Products and Customize Listings

Select products from the catalog and create the designs you want to offer through your store. Products can be customized with logos, artwork, colors, and other available options before being added to your store listings.

Use Product List Drafting to prepare and organize your merchandise before publishing. You can:

• Edit product names and descriptions.
• Review product images and design previews.
• Adjust individual product prices.
• Organize products into collections and highlight featured items.
• Keep unfinished listings in Draft status until they are ready to publish.

Draft listings allow you to prepare your catalog without displaying unfinished products to customers. Publish each listing when its details and design are ready.

Set Your Store Prices

Configure how much customers will pay for products in your store. Your pricing settings determine the relationship between your account's product costs, retail prices, and potential store earnings.

With Pricing Controls, you can establish storewide pricing rules based on MSRP or your discounted cost, apply dollar or percentage markups, and override prices for individual products.

Choose pricing that supports your store's purpose. For example, you can offer products at your discounted cost when outfitting an organization or apply markups when generating fundraising revenue.

Review and Launch Your Store

Before sharing your store with customers, review its settings and published products to make sure everything appears as intended.

• Confirm your store name and URL are correct.
• Review your banner and other branding elements.
• Verify that product names, images, designs, and prices are accurate.
• Confirm that the products you want to sell are published rather than remaining in Draft status.
• Review your store's visibility and management access settings.

Once your storefront and product listings are ready, publish your store and share its URL with your intended audience. You can continue managing products, pricing, and store settings after launch.

Need Help Designing Your Store?

If you need assistance preparing logos, product designs, store banners, or promotional graphics, explore our Design Services. Our team can help prepare the visual assets needed for your storefront and merchandise.