Product Listings

Create, customize, and manage product listings for your online store. Save drafts, organize collections, adjust pricing, and publish products when they're ready for customers.

What Are Product Listings?

Product Listings are the individual merchandise offerings available through your online store. Each listing represents a product with its own design, images, description, pricing, and other details.

Product List Drafting allows you to prepare and manage listings before making them available to customers. You can create products, review their details, and save unfinished work without publishing it immediately.

Listings are managed through your store dashboard, including the Drafts tab, where unpublished products can be reviewed and prepared for release.

How Product List Drafting Works

  1. Create a Product: Choose a product from the catalog and customize its design through the Online Designer, or use an available manual product creation workflow.
  2. Save as a Draft: Keep the product unpublished while you prepare its listing details.
  3. Customize the Listing: Edit the product name, description, images, design, and pricing as needed.
  4. Organize Products: Assign listings to the appropriate collections and identify products you want to feature in your storefront.
  5. Review Your Draft: Check the product mockup, description, pricing, and other details before making it available for purchase.
  6. Publish the Listing: When the product is ready, publish it to your store so customers can view and purchase it.

Unpublished drafts remain separate from your live storefront. You can return to them and make changes without displaying unfinished products to customers.

Draft and Published Listings

Product List Drafting separates merchandise preparation from public availability, allowing you to manage products at different stages of development.

Draft Listings

Drafts are products that have been created but are not yet published for customers. They can be used to prepare artwork, refine descriptions, review prices, and organize future merchandise releases.

Draft listings are useful when products are still being designed, require internal review, or are being prepared for an upcoming campaign.

Published Listings

Published listings are available through your storefront for customers to browse and purchase. You can continue managing product details and merchandising after publication.

Review changes carefully when editing published listings, since updates to live products may affect what customers see.

Managing Your Catalog

Store management tools also allow you to maintain your product catalog by editing, duplicating, removing, or repurposing listings as your merchandise selection changes.

Product Pricing and Organization

Each listing has a selling price that determines what customers pay when purchasing the product through your store.

Use Pricing Controls to establish storewide pricing rules, manage product-level prices, and review potential earnings based on your product costs.

You can also organize listings into collections to make related products easier for customers to browse. For example, a store might group jerseys, hoodies, headwear, and accessories into separate merchandise collections.

Product List Drafting manages the individual merchandise offerings, while Pricing Controls manages the pricing rules used across your store.

Common Uses for Product List Drafting

Esports Merchandise Launches

Prepare esports jerseys, tournament merchandise, and fan apparel before announcing a new collection to your community.

Seasonal and Event Collections

Create draft listings for upcoming seasons, tournaments, fundraisers, or promotional campaigns. Publish products when the collection is ready for customers.

Testing Product Designs

Prepare alternative artwork, colors, and product selections as separate drafts while deciding which versions to offer.

Managing Multiple Stores

Use Multi-Store Management to oversee merchandise catalogs for separate teams, organizations, departments, or campaigns. Each storefront can maintain its own product selection and pricing.