Understand Direct-to-Film (DTF) pricing, including print locations, full-color artwork, and flat-rate decoration costs. Learn how Bulk Discounts and Account Discounts can reduce your final price.
Direct-to-Film (DTF) pricing combines the cost of the selected product with the applicable printing charges. DTF uses flat-rate, full-color printing, so decoration pricing is primarily determined by the number of print locations rather than the size, colors, or complexity of your artwork.
This allows you to customize products with detailed, multicolor designs without separate charges for each printed color.
The selected garment or product contributes to the overall cost. Different T-shirts, hoodies, jackets, and other products may have different base prices, even when decorated with the same design.
Each print location adds to the decoration cost because it requires a separate application. For example, a T-shirt with a front print costs less to decorate than the same T-shirt with both front and back prints.
Available print locations and decoration areas depend on the selected product. Review the available options in the Online Designer when preparing your order.
DTF printing includes full-color artwork within the available decoration area, without separate charges for common design characteristics.
Artwork must still meet the applicable production requirements. For file preparation and design limitations, see DTF Logo Requirements.
Bulk Discounts automatically reduce eligible product costs as qualifying order quantities increase.
When ordering multiple eligible products using the same production method and facility, Fair Flow Discounts may extend the discount earned by the largest qualifying product quantity to other matching products without combining their quantities.
Review the pricing in your cart to see the discounts applicable to your selected products and quantities.
Account Discounts provide another way to reduce eligible product costs based on your account's qualifying purchases and store sales over a rolling 365-day period.
Unlike Bulk Discounts, which are calculated using quantities in the current order, Account Discounts reflect your broader purchasing and store activity.
When both Bulk Discounts and Account Discounts apply to an eligible product, the platform automatically uses the greater available discount rather than stacking the two discounts together.
Additional pricing benefits may be available to accounts participating in qualifying discount programs.
When preparing a DTF order, review the following components of your pricing:
The final order total depends on your product selections, decoration locations, quantities, and qualifying discounts. Review the calculated pricing in your cart before completing checkout.
For ordering instructions, see How to Order DTF Products.