Store Indexing

What Is Page Indexing?

Page indexing is the process through which search engines such as Google discover, analyze, and potentially include publicly accessible pages in their search results. When your esports team shares its store link on public websites, those links can help search engines discover your store.

Discovery does not guarantee indexing or a particular search ranking. Search engines independently determine which pages to crawl, index, and display in search results.

Public store links can also serve another purpose: eligible links associated with the Ambassador Program can track referred purchases and generate commissions. Search indexing and Ambassador attribution are separate processes.

How Public Store Links Work

1. Get Your Link: Open your Links dashboard to access your available sharing links.
2. Share Publicly: Place your store link on relevant public websites, organization pages, profiles, or content where visitors can access it.
3. Search Engine Discovery: Search engines may discover the store through crawlable links on those pages.
4. Indexing: If the store is publicly accessible and eligible for indexing, search engines may include it in their search results.
5. Ambassador Attribution: When someone follows an eligible Ambassador Link and completes a qualifying purchase, the referral may generate a commission under the Ambassador Program's attribution rules.

Ambassador tracking is handled by the platform. Search engine indexing is determined independently by each search engine.

Benefits of Sharing Your Store

• Search Visibility: Public links can help search engines discover your store and associate it with your organization.
• Direct Traffic: Visitors can reach your store from team websites, social profiles, community pages, and other shared locations.
• Ambassador Earnings: Eligible Ambassador Links can generate commissions from qualifying referred purchases.
• Ongoing Accessibility: Links placed on relevant, maintained pages provide visitors with a convenient way to find your store.

Where to Share Your Store Link

Choose relevant locations where your audience is likely to look for your organization or its merchandise. Publicly accessible pages with ordinary clickable links are generally better for search engine discovery than private groups, temporary posts, or links that search engines cannot crawl.

Organization Websites

Add your store link to your esports organization's website, merchandise page, news section, or other relevant public pages. These placements help visitors find your store and may help search engines discover it.

Social Media Profiles

Include your store link in public profiles on platforms such as Instagram, TikTok, X, or Bluesky. These links can direct visitors to your store, although their contribution to search engine discovery depends on how each platform exposes external links.

Video and Community Content

Share your store through relevant YouTube descriptions, public community pages, articles, or announcements. Follow each platform's rules and share links where they provide genuine value to the audience.

Link-in-Bio Pages

Services such as Linktree can organize multiple destinations behind one public link. These pages are useful for directing visitors to your store, but they do not guarantee that search engines will discover or index the destination.

What Affects Search Engine Indexing?

Sharing a store link helps make the page discoverable, but several factors determine whether it appears in search results.

• Public Access: Search engines generally need to access the page without signing in.
• Crawlable Links: Standard clickable links are generally easier for search engines to discover than URLs embedded in images, videos, or inaccessible content.
• Indexing Permissions: A page must not be excluded from indexing by applicable technical restrictions.
• Relevant Content: Clear store names, product descriptions, and useful information help search engines understand what the page offers.
• Search Engine Decisions: Search engines decide independently whether and when to crawl, index, or display a page.

Publishing or sharing a link does not guarantee immediate indexing or improved search rankings.

Page Indexing and Ambassador Commissions

Search visibility and Ambassador attribution provide different benefits. Search indexing can help people discover a public store through search results. Ambassador Links can identify eligible referrals and associate qualifying purchases with the appropriate Ambassador.

A store does not need to appear in Google search results for an eligible Ambassador Link to generate a referral. Likewise, a visitor finding a store through search does not automatically establish Ambassador attribution.

Ambassador commissions depend on the program's applicable eligibility and attribution rules, including its first-click attribution model.